Privacy Policy

Definition of terms used in the privacy policy:

“Personal data”: any information relating to an identified or identifiable natural person; an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more specific elements specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person”, in accordance with the Data Protection Act of 6 January 1978.


“Service”: the Service and all of its content. “Publisher” or “We”: Noeva, the legal or natural person responsible for publishing and providing the content of the Service.


“User” or “You”: the Internet user visiting and using the Service.

Article 1 - Introduction and role of the privacy policy

The purpose of this charter is to inform you of the Service's commitments regarding respect for your privacy and the protection of your personal data, collected and processed as part of your use of the Service. It is important that you read this privacy policy to understand why and how we use your data. By registering for the service, you agree to provide us with truthful information about yourself. Providing false information is contrary to the general conditions appearing on the Service. Please note that this privacy policy may be modified or supplemented at any time, in particular to comply with any legislative, regulatory, jurisprudential or technological developments. The date of its update will be clearly mentioned, if applicable. These modifications are binding on you as soon as they are posted online, and we therefore invite you to regularly consult this privacy policy to be aware of any changes. You will also find a description of your privacy rights and how the law protects you. If you have any questions regarding this Privacy Policy or wish to exercise your rights as described in Section 10 of this Privacy Policy, please contact us by email at: contact@noevabeauty.com.

Article 2 - Data collected on the Site

The data collected and subsequently processed by the Service is that which you voluntarily transmit to us by completing the various forms present on the Service. For certain content-related operations, you may be required to transmit data concerning you to third-party partners via their own services, in particular when making payments. We will not have access to this data, as its collection and processing are governed by the specific conditions of these parties. We invite you to consult their conditions before transmitting your data in this context.

Your IP address (an identification number assigned to your computer on the Internet) is automatically collected. You are informed that the Service may implement an automatic tracking process (Cookie), which you can prevent by changing the relevant settings in your Internet browser, as explained in the general conditions of this Service.

Generally, you can visit the Service https://noevabeauty.com/ without providing any personal information about yourself. In any case, you are not required to provide this information. However, if you refuse, you may not benefit from certain information or services.

We also collect, use, and share aggregated data, such as statistical or demographic data, regardless of its use. Aggregated data may be derived from your personal information, but it is not considered personal data in law because it does not directly reveal your identity. For example, we may aggregate your usage data to calculate the percentage of users accessing a specific feature of the Service.

In order to provide better content and services, the Service https://noevabeauty.com/ uses the Google Analytics analysis service. Google Analytics does not track your browsing habits on third-party services.

The information about you that Google Analytics has access to does not contain any personal data about you. We do not collect so-called "sensitive" data.

The contact details of Users of the Service who have registered will be kept, in compliance with the provisions of the Data Protection Act of January 6, 1978.

In accordance with the latter, they have the right to access, withdraw, modify, or rectify the data they have provided. To do so, they simply need to send a request to the following email address: contact@noevabeauty.com.

The collection of Users' personal data by the Publisher does not require a declaration to the French personal data protection authority (the National Commission for Information Technology and Civil Liberties - CNIL).

Article 3 - Identity of the Data Controller
The Data Controller is the company Noeva, whose registered office is located at the following address:
201 South Biscayne Boulevard, Downtown Miami.

Article 4 - Purpose of the Data collected

The Data identified as mandatory in the Service forms are necessary to be able to benefit from the corresponding functionalities of the Service, and more specifically from the operations linked to the content offered therein.

The Service may collect and process its Users' Data:

  • In order to provide you with the information or services to which you have subscribed, including: sending newsletters, retargeting on Facebook, Snapchat, Google, etc.
  • In order to collect information to improve our Service, products and features (including through the use of cookies).
  • In order to be able to contact you regarding: promotional offers, new products, competitions, brand news, advice.

Article 5 - Recipients and use of the Data collected

The Data collected by us is processed as part of operations related to the content of the Service. You may receive electronic mailings (emails) from our Service, including newsletters to which you have subscribed. You can request to no longer receive these emails by contacting us at contact@noevabeauty.com or via the link provided for this purpose in each email sent.

Noeva is the sole recipient of your Personal Information. This information is never shared with third parties, except for subcontractors used by Noeva. Neither Noeva nor its subcontractors market the personal data of visitors and users of its Service. Your personal data may be shared with the parties mentioned below for the purposes defined in this Privacy Policy. We require all third parties to ensure the security of your personal data and to treat it in accordance with the law. We do not authorize our third-party service providers to use your data.

SMS Marketing and Notifications:
By entering your phone number at checkout and initiating a purchase, subscribing via our subscription form, or using a keyword, you agree that we may send you SMS notifications (regarding your order, including abandoned cart reminders) as well as SMS marketing offers. The number of SMS messages will be limited to three per month. You acknowledge that your consent is not a condition of purchase.

If you wish to unsubscribe from receiving future text messages or notifications, reply STOP to any mobile message sent by us or use the unsubscribe link included in any of our messages. You understand and agree that other opt-out methods, such as using alternative words or requests, will not be considered valid means of unsubscribing. Message and data rates may apply.

For any questions, text HELP to the number from which you received the messages. You can also contact us for more information. If you wish to unsubscribe, please follow the procedures above.

Consent to automated SMS marketing:
I agree to receive recurring automated marketing communications via text message via an automatic telephone dialing system. Consent is not a condition of purchase. Reply STOP to cancel, HELP for assistance. Message and data rates may apply. See Privacy Policy and Terms and Conditions.

Article 6 - Legal bases governing data processing

In accordance with the General Data Protection Regulation (GDPR), Noeva only processes personal data in the following situations:

  • With your consent;
  • When there is a contractual obligation (a contract between Noeva and you);
  • To comply with a legal obligation (under EU or national law).

Article 7 - Data security

You are informed that your Data may be disclosed in accordance with a law, regulation or decision of a competent regulatory or judicial authority, or if this is necessary for the Publisher to protect its rights and interests.

We have implemented appropriate security measures to prevent accidental loss, use, alteration, disclosure, or unauthorized access to your personal data. In addition, access to your personal data is subject to a defined and documented security procedure.

Article 8 - Data retention period

The Data is hosted by the Service's host, whose contact details are included in the Service's legal notices, and is kept for the period strictly necessary for the purposes mentioned above, without exceeding 24 months. Beyond this period, it will be kept for purely statistical purposes and will not be used for any purpose whatsoever.

Article 9 - Authorized service providers and transfer to a third country outside the European Union

Noeva informs you that it uses authorized service providers to facilitate the collection and processing of the data you have provided to us. These service providers may be located outside the European Union and have access to the data collected via the various forms on the Service.

Noeva has previously ensured that its service providers implement adequate safeguards and comply with strict conditions regarding confidentiality, use, and data protection. In particular, special attention has been paid to ensuring that there is a legal basis for any data transfer to a third country. To this end, some of our service providers are subject to internal company rules (or "Binding Corporate Rules") that were approved by the CNIL in 2016, while others comply not only with the Standard Contractual Clauses, but also with the Privacy Shield.

Article 10 - Computer Rights and Freedoms

In accordance with data protection legislation, you have the following rights which you can exercise, as indicated in Article 1 of this privacy policy by sending an email to contact@noevabeauty.com.

  • The right to information: we have an obligation to inform you about how we use your personal data (as described in this privacy policy).
  • The right of access: this is your right to request access to your data in order to receive a copy of the personal data we hold. However, due to Noeva 's obligation to ensure the security and confidentiality of personal data processing, you are informed that your request will be processed subject to providing proof of your identity, including by sending a copy or scan of your valid identity card.
  • The right to rectification: the right to ask us to rectify your personal data if it is incomplete or inaccurate. Under this right, the law allows you to request the rectification, updating, blocking, or even deletion of your data that may be inaccurate, incorrect, incomplete, or outdated.
  • The right to erasure, also known as the “right to be forgotten”: in certain cases, you can ask us to delete the personal data we hold about you (unless there is a compelling legal reason for us to keep it).
  • The right to restriction of processing: you have the right, in certain cases, to ask us to suspend the processing of your personal data.
  • The right to data portability: You have the right to ask us for a copy of your personal data in a commonly used format (for example, a .csv file).
  • The right to object: you have the right to object to the processing of your personal data (for example, by prohibiting us from processing your data for direct marketing purposes). However, exercising this right is only possible in one of the following two situations: when the exercise of this right is based on legitimate grounds or when the exercise of this right aims to prevent the collected data from being used for commercial prospecting purposes.

Contact us if you wish to exercise any of the rights described above by sending an email to contact@noevabeauty.com. You will not have to pay a fee to access your personal data (or to exercise any other right). However, we may charge you a reasonable fee if your request is manifestly unfounded, repetitive, or excessive. In this case, we may also refuse to comply with your request.

Noeva will have the right, where appropriate, to object to requests that are manifestly abusive due to their systematic, repetitive, or numerous nature. We may request specific information from you to confirm your identity and ensure your right to access your personal data (or to exercise any other right). This is a security measure to ensure that this personal data is not disclosed to an unauthorized person. We may also contact you to obtain more information about your request, in order to provide you with a faster response. We aim to respond to all legitimate requests within one month. This one-month period may be extended if your request is particularly complex or if you have made several requests. In this case, we will notify you and keep you informed.

Article 11 - Complaint to the Data Protection Authority

If you believe that Noeva is not complying with its obligations regarding your Personal Information, you may submit a complaint or request to the competent authority. In France, the competent authority is the CNIL , to which you can submit a request electronically at the following address: https://www.cnil.fr/en/complaints/internet .

Article 12 - Cookie Policy

When you first use the Service https://noevabeauty.com/ , you are warned by a banner that information relating to your browsing may be recorded in alphanumeric files called "cookies". Our cookie policy allows you to better understand the provisions we put in place regarding browsing on our Service. It informs you in particular of all the cookies present on our Service, their purpose and gives you the procedure to follow to configure them.

a) General information on cookies present on the site
Noeva , as publisher of this Service, may place cookies on the hard drive of your device (computer, tablet, mobile, etc.) in order to guarantee you smooth and optimal navigation on our Service.

"Cookies" (or login information) are small text files of limited size that allow us to recognize your computer, tablet or mobile phone in order to personalize the services we offer you. The information collected by cookies does not allow you to be personally identified. They are used exclusively for our internal needs to improve the interactivity and performance of our Service and to send you content based on your interests.

None of this information is shared with third parties unless Noeva has obtained your prior consent or if the disclosure of this information is required by law, by a court order or by any competent administrative or judicial authority. For more information on the information that cookies identify, you will find a table listing the different types of cookies that may be used on the Noeva Service, their name, their purpose and their storage duration at the following address: (contact@noevabeauty.com).

Setting your cookie preferences
You can accept or refuse the use of cookies at any time.

b) When you first use the Noeva Service , a banner briefly appears at the bottom of your screen with information about the use of cookies and similar technologies. This banner informs you that by continuing to browse the Noeva Service (by loading a new page or clicking on different elements of the Service, for example), you agree to the use of cookies on your device. Depending on the type of cookie concerned, the collection of your consent for the storage and reading of cookies on your device may be required.

c) Cookies exempt from consent
In accordance with the recommendations of the French Data Protection Authority (CNIL), certain cookies are exempt from the requirement for prior consent if they are strictly necessary for the operation of the Service or are solely intended to enable or facilitate electronic communication. These include session identification cookies, authentication cookies, session load management cookies, and interface customization cookies. These cookies are fully subject to this policy if they are issued and managed by Noeva.

d) Cookies requiring prior consent
This requirement applies to cookies issued by third parties and classified as "persistent", insofar as they remain on your device until they are deleted or expire. As these cookies are issued by third parties, their use and deposit are subject to their own privacy policies, the links to which are provided below. This category of cookies includes audience measurement cookies, advertising cookies used by Noeva , and social media sharing cookies (Facebook, YouTube, Twitter, LinkedIn, etc.). Social media sharing cookies are issued and managed by the publisher of the social network concerned. Subject to your consent, these cookies allow you to easily share some of the content published on the Service, in particular via an application sharing button depending on the social network concerned. Audience measurement cookies compile statistics on the use and frequency of various elements of the Service (such as the content/pages you have visited). This data contributes to improving the ergonomics of the Service.

On the Service https://noevabeauty.com/ , an audience measurement tool (Google Analytics) is used; its privacy policy is available in French at the following address: https://www.google.com/analytics/learn/privacy.html .

e) Cookie management tools
Most internet browsers are configured by default to allow the deposit of cookies. Your browser gives you the option to change these default settings so that all cookies are systematically rejected, or only some cookies are accepted or rejected depending on their issuer.

PLEASE NOTE: We draw your attention to the fact that refusing the deposit of cookies on your device could nevertheless harm your user experience and your access to certain services or features of this Service. In this case, Noeva declines all responsibility for the consequences related to the deterioration of your browsing conditions resulting from your choice to refuse, delete or block cookies necessary for the operation of the Service. These consequences cannot constitute damage and you will not be entitled to compensation for this reason. Your browser also allows you to delete existing cookies on your device or to notify you when a new cookie is likely to be placed on your device. These settings do not affect your browsing, but you lose all the benefits provided by the cookie. Below you will find the various tools available to you to configure the cookies placed on your device.

f) Configuring your Internet browser
Each internet browser has its own settings for managing cookies. For information on how to change your cookie preferences, please see the links below for help accessing your browser menu for this purpose.

For more information on cookie management tools, you can consult the CNIL website: https://www.cnil.fr/fr/cookies-les-outils-pour-les-maitriser .

If you have any questions or require additional information regarding this Cookie Policy, please contact us.

g) List of cookies
A detailed list of cookies used on the Service is available at the following address: contact@noevabeauty.com .

All rights reserved - July 17, 2025